The Importance Of Good Communication In A Veterinary Practice

Veterinarian Wrapping a Bandage on a Cat's Paw

Good communication reinforces all features of a good veterinary practice. Enhancing the appearance of your veterinary practice and giving away veterinary welcome cards can be a good move, but that won’t be enough. You need to prioritize communication, as it can increase pet owner satisfaction, improve after-care compliance, and lead to better pet health.

Regardless of the quality of veterinary care, not all clinical cases lead to positive results. Negative outcomes, along with poor communication, can cause complaints. notes that as a veterinarian, you should know how to improve communication in your practice so you can improve your services.

A study on human medicine revealed that only 50 percent of patients could remember doctor’s orders. Besides, only 70 percent of those who did remember followed the guidelines. When it comes to veterinary medicine, observance is at 19 percent for therapeutic nutrition, 35 percent for dental prophylaxis, and 48 percent for heartworm prevention.

Here are some steps you should follow:

  1. Listen to your clients carefully.
  2. Display concern and empathy.
  3. Provide clear instructions and answers.
  4. Look for referral or assistance when needed.
  5. Address client’s complaints and concerns.
  6. Set realistic expectations.
  7. Notify all significant family members, as the primary carers aren’t always available.
  8. Offer written and digital communications using simple language.
  9. Make sure you’re updated with current trends in the veterinary world.
  10. Train your staff to cultivate a group of knowledgeable communicators.
  11. Integrate written communication protocols.
  12. Record all communications.

The secret here is open and honest communication. In human medicine, a likable doctor is deemed as more believable, so patients assume they receive high-quality care. These statistics is essential because more than 60 percent of pet owners treat their pets as family members. It simply means that they expect great care for their pets.