Looking Into the Cost of SEO Services

A person checking the analysis of a digital marketing campaign

How much should one spend on SEO services? Now that is a tricky question. It is a bit unfortunate that there is still no industry standard today. SEO is a big business, and yet services remain unregulated in that respect.

But that doesn’t mean you can’t figure out the cost of these services, like say when you hire Denver SEO services.You can be sure that someone will one day ask you for $1,000 to $2,000 for their services while others will ask for more.

According to some experts, the current average cost of an SEO project (as of mid-year 2017 that is) will sum up to something like $4,500. Now, as stated earlier, some companies will charge more, and they can justify the expense with a detailed paper trail. Some international companies will even cost you upwards of $30,000 – so don’t blink.

On top of that one-time cost, you should also expect a monthly consultation fee – that is to say, if something does go wrong along the way or if you want some improvements made to your site. This consultation and further improvement will cost you somewhere from $250 all the way to $5,000 (well, you just went back to your original price).

So How Is the Price Determined?

Some SEO companies will present you with a tiered cost system. It all depends on the level of service you want to get. What is important is that you determine if the figures they show you are all there is. There should never be any hidden fees that weren’t discussed in your original meeting.

Another important thing to consider here is that if you are getting fair value for your money. There should be a foundation for each cost, and you should ask about each item on the list they present with their sample bill.

On top of that, you should determine what you should expect to get from the service. Determine the estimated increase in web traffic. Ask for the expected increase in conversion rates. You should also ask about estimated bounce rate.

You must be notified on what you are paying for. Ask the provider to explain what they mean by social media optimization, conversion analysis, content marketing, and other terms.